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Best Places to Buy Gemstone Jewelry Online

Where to buy gemstones online

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There are any perks that come with shopping for gemstone jewelry online. Unlike in the past, online jewelry shopping is easier, with most stores offering high-quality images and/or videos, and great customer service.

In addition to this, not only do you have access to a wide range of products and endless inventories to look through from the comfort of your home, but online jewelry retailers also typically offer their products at better prices than their brick-and-mortar counterparts. The after sales policies also tend to be more competitive, such as free shipping and easy returns.

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However, there are also downsides to online shopping, especially when going for more expensive products, like authentic gemstone jewelry. It’s essential that the retailer you purchase from meets certain criteria to ensure that you’re getting the best bang for your buck.

We have curated the following list of the best places to buy gemstone jewelry online. When analysing the following stores, we took into account the range of products they offer, after sales policies, quality of products, customer service and presentation of products.

Delarah Jewelry


  • Wide range of gemstones
  • Great quality craftsmanship
  • Only natural gemstones used
  • Detailed information about each product
  • Easy returns, free shipping and price match guarantee


  • Only services the US

Delarah Jewelry is based in Los Angeles, but only sells their products online. They have a wide range of gemstone jewelry on offer, spanning precious to semi-precious stones. You can find everything from sapphire jewelry to amazonite, labradorite, and rhodolite garnet jewelry.

The prices at Delarah are reasonable and cater to every budget. Whether you’re looking for an affordable piece of gemstone jewelry to give as a gift, or an heirloom piece, you’ll be able to find it at their store.

The website is easy to navigate, and the jewelry is categorized according to gemstones, making it easy to find what you’re after. We particularly liked how they have provided excessive information on each product, something that most jewelry sites don’t do. While much of their jewelry features sterling silver, they also have a high-end collection of gold gemstone jewelry.

The company offers free shipping, and easy 25-day returns. If you find a similar product for cheaper elsewhere, they will match the price as well. Overall, if you’re looking for high-quality jewelry, with excellent craftsmanship, good customer service and reasonable prices, Delarah Jewelry is one to check out with no risk involved.

James Allen


  • Offers both loose precious gemstones and gemstone jewelry
  • Exclusive settings
  • Quality craftsmanship
  • High-quality images and videos of products


  • Small selection of gemstone jewelry
  • Higher end pricing

James Allen is known as one of the largest online diamond retailers, but they also offer a good selection of loose gemstones (rubies, sapphires, and emeralds) and gemstone jewelry, including a selection of birthstone jewelry. If you’re looking for a gemstone engagement ring, we recommend checking them out, as their collection of ring settings are simply stunning.

James Allen makes it easy to purchase online, as their presentation is second to none. Each product comes with a 360-degree video and zoom features, allowing for intense magnification. Their pricing is reasonable for the quality of products they offer, but you won’t find inexpensive jewelry here, as their gemstone jewelry starts at $180.

With excellent customer service, free shipping, and a 100% money back guarantee, there isn’t much risk in purchasing from James Allen.

Blue Nile


  • Quality selection of birthstone jewelry
  • Wide range of gemstones
  • Free shipping and returns


  • Returns can be a long-drawn out process

Blue Nile is another major player in the diamond market, but in recent years, they have begun offering gemstone jewelry on their site. Their range of gemstone jewelry is extensive and beautifully crafted, featuring a wide variety of stones such as peridot, opal, ruby, sapphire, and onyx. Some of their jewelry can be customized, by changing the center gemstone or choosing a different metal color.

Blue Nile is known for their competitive pricing, and even offers a price match guarantee. Their customer service is top notch, and they have competitive after sales policies. While they don’t have videos of all their products, they do provide good images that allow you to view the products in magnification. You can also hop on a call, live chat, or email their customer service for more information on any product.

Angara Jewelry


  • Specializes in gemstone jewelry
  • Choose your gemstone quality
  • Ships worldwide
  • Competitive pricing
  • Lifetime warranty


  • Limited range of men’s jewelry

Angara is an online gemstone jewelry specialist, offering a solid selection of gemstone bracelets, earrings, necklaces, rings, bridal jewelry, and more. They offer over 25 types of gemstones, categorizing each type of jewelry according to gemstone.  

One of their unique selling points is the option to select the quality of your gemstone, which ranges from good to heirloom quality. There’s also the option to choose the size of your stone as well as the metal for the setting. All this customization options at Angara means that you have a lot of control over the final product.

Angara’s pricing is reasonable, and they offer free shipping, free 30 days returns, as well as a lifetime warranty. Their customer service is excellent as is the quality of their website, product presentation, and ease of purchase. Overall, Angara is one of the best options for online gemstone jewelry, catering to a range of budgets and styles.

Leibish & Co


  • Superb craftsmanship and exquisite settings
  • Small but highly selective range of precious and semi-precious gemstones
  • Free shipping and returns
  • Lifetime warranty
  • 100% money back guarantee


  • Prices are high
  • Smaller inventory

Leibish are one of the best when it comes to colored diamonds, but their expertise also extends to gemstones. On their site, you can find a select range of precious and semi-precious gemstones, with the focus being on quality and exclusivity.

The selection process for their gemstones is strict – they only include stones of stunning quality. Each gemstone is hand-picked and individually assessed for quality before they are listed on the site. None of the gemstone jewelry listed on Leibish have been subject to any enhancements or treatments. This is reflected in the price.

Leibish have some of the most beautiful gemstones, but they don’t come cheap. Their gemstone has a starting price of around $1000 and reaches over $100,000. If you’re in the market for a stunning piece of high-end gemstone jewelry, then Leibish is the place to go. Their designs are also quite exclusive, and many of their pieces are unique.

The company offers excellent customer service, and several ways to get in touch with them. They also have very good after sales policies, including free ring resizing, shipping, and a 30 day money back guarantee.