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Wedding Video Ideas – What To Include And What To Avoid

Photographer taking video of bride and groom

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Whether you plan to hire a professional videographer or entrust a friend or a relative to capture the important moments of the ceremony and the reception, the wedding video is one of the vital parts of most weddings. Yes, during the day itself it’s normal not to care much about the video – you’ll be way too preoccupied with what’s happening all around you – but after the wedding is over most people’s focus quickly shifts to it and you’ll be showing it to your friends and family for years.

So, what should you include and avoid in a wedding video to make sure that it’s as good as it can be? And what are some of wedding video ideas you’d do well to consider before the big day? Let’s take a look.

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The Main Types Of Wedding Videos

There are many different types and styles of wedding videos, each with their own flare, positives, and negatives. None is better than the rest as it’s all a matter of personal preferences as long as the video is well done. However, if you want to make sure that you’ll get the video you want, it’s a good idea to get to know the different styles and types beforehand and pick the one you like best.

1- Cinematic Videography Style

This type of video is shot and edited to look like a movie. It often includes a lot of editing, special effects, and music to achieve the desired dramatic effect from the shots and scenes. It does require specialized software and skills as well as nice backgrounds for most of the footage.

2- Artistic Videography Style

The key thing about the artistic style is that there are little to no rules to it – that’s what makes it artistic. It’s all about making the wedding video as unique as possible. If you want to go for something more artistic, it’s a good idea to know the videographer well and to talk with him/her beforehand about exactly what you want the end product to look like.

Here’s an example of an artistic wedding video.

3- Journalistic Videography Style

A simple, direct, and easy-to-achieve approach, the journalistic style is all about simply capturing the events as they happen, making all the shots as objectively good as possible, and not adding any flair or dramatic effects to the video.

4- Highlights Videography Style

A shorter and more to-the-point style, this type of wedding video only covers the highlights of the wedding in quick succession. These videos are usually 15-50 minutes long and cut all the fluff, leaving you with just the key points of the event.

5- Storytelling Videography Style

This type of wedding video requires a lot of editing skill, similar to the cinematic style. However, instead of crafting the footage into a cinematic piece, this approach includes a lot of montages and voice-over storytelling to turn the wedding video into a quick and appealing story. This type of video should also include a lot of testimonials and dialogue footage that’s specifically chosen and shot for the purposes of the video. This is a great style of wedding video if you intend to show it to people who haven’t been to your wedding.

Here’s a beautiful video that has a storytelling style.

The Characteristics Of Amazing Wedding Videos

Whichever type of wedding video you choose to go with, there are certain basic characteristics that you’ll want it to have. After all, whatever the style is, if the execution is sub-par, you won’t be happy with the end product.

  • The video must have amazing audio: This might seem like a given, but it’s often overlooked by amateur or novice videographers. The audio is a key part of any wedding video – if the audio is going to be bad you might as well just stick to photos.
  • It has caught all the traditional wedding shots: Few things are more frustrating in a wedding video than a key shot missing. The purpose of a wedding video is to retell the events of that one most special day in order and in style. If something is missing then that whole idea is pretty much ruined.
  • The camera is still throughout the entire video: Shaky camera work is great if that’s the style you’re going for but if not, then it can showcase poor quality and lack of expertise. If you’ve skipped on a professional videographer you might very well end up with that same quality as well. A good videographer, however, can make sure that every shot and every scene is done with a perfectly level and still camera.
  • It has enough B-roll: B-roll footage is both an editing nightmare and a blessing. It does take a lot of time to sift through but it gives the videographer enough footage to add details and style to the video and make it into something truly special.
  • Every shot is evenly exposed: Another annoying thing about poorly shot and edited wedding videos is the uneven exposure in consecutive shots. What this means is chaining very light scenes with poorly lit ones, just for an example. It simply makes for a bad video. To avoid that, good videography will plan all the footage ahead of time and will make sure that the exposure and lighting match perfectly.
  • The lighting is always perfect: Lighting must not only match from scene to scene, but it must also be objectively good. A wedding reception will include a lot of tricky lighting shots – some with very poor lighting, and others with too much of it. The videographer must always make sure that every shot and scene is perfectly lit for the best possible results.
  • Tells the story: It’s directed and edited to tell the story of the day in the best possible way. Even the best possible footage can be edited and strung together into a boring and uninteresting video. A lot of the work of the videographer gets done in the editing room after the wedding and it needs to be done expertly as well.

What To Include And Avoid When Making Your Wedding Video

So, now that you’ve chosen your style and you’ve prepared for the big day, what are the key things to include and to avoid in your wedding video?

What to include:

  • All key and memorable shots from the whole wedding. Missing something like the first kiss or the first dance can ruin the entire experience of watching the wedding video.
  • Enough B-roll for the editing process. The easiest way to get a boring wedding video if it’s just a string of key shots with no B-roll footage to make it extra interesting.
  • Plenty of exterior and interior preparation shots of the venue. These shots are easy to make as they can be done before the wedding has even started. However, they are also important as they can make the video even more cinematic and special during the editing process.
  • Footage from the ceremony. The ceremony is the hardest part to shoot in most wedding videos but it’s also the most important part for most people.
  • Footage from the reception. Vice versa, the reception is much easier and more fun to shoot, but that makes it equally important – a wedding video needs to be fun to watch, after all.

What to avoid:

We mentioned these things above but we’ll cover them briefly here as well as each of them can outright ruin your wedding video. If you want your wedding video to be something you can rewatch and play to your kids and friends for decades to come, make sure none of these problems are a part of it:

  • Bad lighting.
  • Bad audio.
  • Shaky cam footage.
  • Uneven exposure in the shots you plan to group together.
  • Boring and long footage of uninteresting stuff.